Shoppers ask AI practical questions before they buy. Does it ship to Canada? How long will delivery take? Can I send it back?
ChatGPT, Gemini, Claude, and Perplexity answer from what they can read on your store. If your shipping and returns details sit only in a checkout pop-up, an image, or a chat widget, those assistants may not find them. They may point the shopper to a store that spelled it out.
Write a plain shipping page and a plain returns page. Say where you ship, how long it takes, what it costs, and how many days a buyer has to return. Link both pages from your footer and mention them on your product pages.
Check how AI reads your Shopify store at asaiseesit.com.