Want a starting point? Get your free visibility score. Enter your store URL to see how readable your store is to AI. It takes about a minute. Then use this page to claim your store in ChatGPT.
On 10 November 2026 OpenAI launched Businesses in ChatGPT in beta. Through a new Business Hub, a store owner can claim the store's profile in ChatGPT, update its details and see how often ChatGPT mentions it. Stores in the US can also set up a business agent that answers shopper questions.
You may already have a listing. The Businesses in ChatGPT terms say OpenAI may create and display a business listing "regardless of whether you claim, manage, or cease managing it." Claiming is how you get a say in what it shows.
If you sell on Shopify, there are two ways in. Both are free.
What you already have
Shopify's Selling on ChatGPT help page says eligible products are already in ChatGPT through Shopify Catalog, "with pricing and availability kept up to date." It also says you don't need to build or maintain a product feed in ChatGPT.
So claiming won't get your products into ChatGPT. They're there already if your store is eligible. Claiming is about your business profile, the page a shopper sees when they click your store's name in an answer, plus the insights and the agent.
Option 1: claim from your Shopify admin
This is the shorter path, because connecting through Shopify verifies that you own the store. The steps are from Shopify's help page.
- Go to Sales channels > Agentic. In the Channels section, click ChatGPT, then Install app > Install. The app is called ChatGPT Business. If you used the ChatGPT Ads app before, it's the same app with a new name.
- Go to Apps > ChatGPT and click Get started.
- Log in to the ChatGPT account you want to manage the business with, then click Continue.
- If ChatGPT finds a business that matches your store, claim it. If it doesn't, choose how customers usually reach you and create a profile. If someone has already claimed it, you can search for another business or dispute ownership.
- Click Manage business, then Verify with Persona.
Option 2: claim from ChatGPT
OpenAI's setup guide starts inside ChatGPT instead.
- Sign in to ChatGPT and open Business Hub from the sidebar. Search for your business by name.
- Select the listing that matches your business and confirm which ChatGPT account will manage it.
- Verify with one of the methods shown: a code to your business phone or business email, a TXT record added to your domain's DNS, or your Shopify store.
OpenAI reviews the claim and emails you its decision. While it's under review, you can cancel the claim if you need to.
Whichever path you use, pick the ChatGPT account on purpose. The person who claims the business is the admin, and the admin is the one who can add teammates or give an agency access later.
The Persona step
Claiming isn't the last step. OpenAI says you need to complete identity verification with Persona before you can publish changes, connect a product feed, view insights or create an agent. You may need "a government-issued ID, business registration information, and proof that you're authorized to represent the business." The blue check on your profile appears only after Persona approves you.
If the check fails, OpenAI's help page says to make sure "the business name, address, and any registration or tax number you provide match your official business records," then use Try again if it's offered. If a review is pending, wait for it to finish before you try again. If it stays stuck, contact OpenAI Support with the step you were on, the error message and a screenshot with private details removed.
Have your description ready before you start. If you create a new profile through Persona, OpenAI's approval publishes it automatically. There's no separate publish step.
What to put on your profile
Once you're approved, you can update your website, business description, category, logo, delivery policy and return policy. OpenAI reviews changes before they appear. The help page also says "ChatGPT may also use other sources when answering questions about your business," so the profile is one source among several.
Write the description the way a shopper would ask for you. Say what you sell and who it's for in plain words, and use the same wording as your homepage and About page. Copy delivery and return details from your Shopify policy pages, and make the numbers match exactly. If your profile says 30-day returns and your refund policy says 14, ChatGPT has two answers to choose from.
Here's a made-up example for our example shop, Wild Fig & Co.: "Hand-poured soy candle gift sets for people who need a break. Orders ship in 2 business days. Free returns within 30 days." It isn't a fact about any store.
One gap to know about. Shopify's help page says "There's no connection between your knowledge base in agentic storefronts and the ChatGPT Business Hub, your business profile, or business agent." If you've filled in your Shopify knowledge base, those facts don't carry over. Enter the ones that matter in Business Hub too, and update both when something changes.
Before you connect a product feed
Shopify stores don't need one, because Catalog already sends your products. If you connect or upload a feed anyway, read section 3 of the terms first. It says a feed provider must "permit OpenAI's and its Affiliates' crawlers and agents to access and interact with" your website. If you block OpenAI's crawlers on purpose, a feed and that block don't fit together.
The same terms include this line for anyone using Business Hub: "you agree OpenAI's AI assistant may make calls to you on behalf of our users." The terms page links to an opt-out.
The business agent, for US stores
OpenAI says business agents are open to "eligible ecommerce and online service businesses in the US with a website." Shopify's page says agents are available only to eligible stores based in the United States. Profiles and insights are available globally, so an eligible store based elsewhere can still claim.
The agent answers questions about your products and policies in a separate chat that's labelled with your brand. It can't complete a purchase or look up an order. It links shoppers to your site for that.
If Shopify setup already made a draft agent, you'll find it in the Business tab. Test it before you publish. OpenAI's suggested test question is "Can I return an item I bought on sale?" Ask it the questions your customers send you most. If an answer is wrong, fix the information or the instructions and ask again. Shoppers can only chat with a published agent.
What the insights count
Insights cover the past 28 days: mentions, website clicks and discovery topics. Read the definitions before you read the numbers.
For an online store, OpenAI's help page says a mention "counts when ChatGPT references the business's website. The brand name alone doesn't count." A blank metric can mean activity hasn't reached the reporting threshold, and OpenAI says it "doesn't necessarily mean zero activity." Discovery topics are themes, not the questions shoppers typed. You won't see individual prompts or chats.
What claiming won't change
OpenAI's FAQ is direct about it. Claiming "doesn't guarantee increased visibility or give you direct control over ChatGPT's independent recommendations." The same page says connecting a feed doesn't "guarantee that ChatGPT recommends your products."
Claiming helps ChatGPT get your details right when it brings you up. Whether it brings you up for a shopper who has never heard of you still comes down to your pages, your product data and what other sites say about you. Business Hub also covers ChatGPT only. Gemini, Claude and Perplexity answer from their own sources.
Check your pages too
The free visibility score reads your public pages and checks how readable they are to AI, including crawler access, product data and store policies. It doesn't log in to ChatGPT or your Shopify admin, so it can't see your Business Hub profile. Use it to check that the pages ChatGPT reads say the same thing your new profile does. The methodology page lists every check.
Related guides: Why isn't my Shopify store showing up in ChatGPT? and What to write in your Shopify knowledge base, now the app has moved.